Rajasthan is a living canvas where colors play a pivotal role in both per-

sonal expression and cultural identity. This radiant realm in western India,

with its arid landscapes and desert horizons, stands as a testament to the

deep connection between people and the man made world. The vibrant

hues that fill the streets, the architecture, and the very essence of daily

life in Rajasthan tell a story of aesthetics, values, and traditions that have

been cherished for generations.

The clothing worn by its people is a stark contrast to the arid environ-

ment, radiating with hues that mirror the spirit of life itself. Walking

through the bustling streets of Jodhpur one is greeted by a vibrant mo-

saic of saris, turbans, and traditional attire in every imaginable shade. The

captivating colors seem to defy the geographical constraints, bringing an

air of celebration and vivacity to the otherwise rugged landscape.

The use of vibrant colors is not limited to clothing alone; it permeates the

very architecture that graces the cities and towns of Rajasthan. A walk

through the narrow alleyways of the old city reveals ornate doors adorned

with intricate designs painted in brilliant blues, reds, and yellows. The

majestic palaces and forts that dot the region's skyline are a testament to

the aesthetic prowess of its people, who have transformed sandstone and

marble into living works of art. Each architectural masterpiece tells a story

of the state's glorious past, where color served as a medium of expression

and a symbol of opulence.

For the founder born and raised in the vibrant city of Udaipur, Rajasthan's

colors are not just a visual spectacle but an inseparable part of her identi-

ty. Her creative journey is a tale of understanding form, color, and propor-

tion through the lens of her home state. The SS24 collection ‘JODHPUR’

pays homage to the kaleidoscope of colors that have shaped her artistic

sensibilities. Inspired by the rich textiles and craftsmanship of Rajasthan,

the collection serves as a bridge between the desert's hues and the

modern runway. It's a love affair with colors is a celebration of life itself – a